At some point, every business decides whether it should build an internal sales team or outsource its sales function, and sales staff recruitment enters the picture. As businesses grow, they will have to modify the way they operate. As a sales leader, you will have to modify your business so that it grows its sales momentum and boost its revenue.
However, making this decision will be challenging because it will have a direct impact on your business’s fiscal health. That brings you to answering the inevitable question: Should you build your sales team or outsource the work to a sales agency? Answering this question becomes all the more challenging, especially when you are operating on a small budget.
To help you answer the question, we are stacking up the decision of outsourcing your sales team against the decision of building internal sales staff.
Reasons For Sales Staff Recruitment In-House
Supervising and supporting directly
When you build an internal sales team, it will operate under your management’s guidance. That means you can give immediate feedback and even support uncommon issues as and when they arise. An internal sales team will directly supervise the sales staff and can communicate the company goals fast.
Having an exclusive representation
If you have your sales development reps or SDRs on board, your products or services will get exclusive representation. You cannot expect to have similar brand representations when you outsource your sales work to an inexperienced third-party sales agency. In-house SDRs can become your brand’s face in a highly competitive marketplace.
Harnessing deep brand knowledge
It is a given that your internal team will be familiar with your brand’s offerings and target markets. That way, your sales reps will find it easier to effectively position your products or services in an overcrowded market, interact well with your customers, and sell more strategically.
When to Outsource Sales Staff Recruitment
Minimizing financial risks
Irrespective of their productivity, internal sales development reps will remain on your monthly payroll. That way, some of these SDRs may require many resources and time but may sometimes fail to meet the established sales quota. However, outsourcing SDRs will not be on your monthly payroll and will get paid according to the targets they meet.
Reducing business costs
Your internal salespeople will incur costs that go beyond salaries. Instead, the in-house sales force would require dedicated office space, travel expenses, equipment costs, insurance holidays, and other similar benefits. With an outsourced sales force, you will reduce these additional costs.
Scaling gets simpler
It is a challenge to scale your internal sales team because there are many complexities involved in hiring and firing the workforce. However, scaling your sales team gets not only simple but also blazingly fast when you collaborate with an outsourced agency.
Having a greater reach
When you outsource your sales functions to an external team, you will bring professionals on board with their wide networks of clients and prospects. That way, you will gain access to new prospects easily as and when you outsource new talent from your sales partner.
Leveraging deep sales expertise
Outsourcing your sales functions from a reliable partner will help you gain access to sales talent that will spike the returns and boost productivity. The outsourcing model will help you navigate sales challenges more confidently. As your team will include experts with a proven track record of achieving goals, you will finally say goodbye to the trial-and-error sales approach for your business.
Building the right sales strategy for your business
To find out whether outsourcing sales will deliver returns or building an internal team, you will have to analyze your business model. While insourcing of the sales functions gives your brand a greater degree of control, the outsourcing model has continued to exhibit value and incredible returns. That is why more companies are outsourcing either stages of their sales pipeline or their entire sales department.
However, the success of any outsourcing model will depend on the way it gets executed. That is why having a reliable outsourced sales team is important. When it comes to having a trusted outsourced B2B sales and marketing outsourcing partner, it comes down to Acquirent.
Acquirent: A leader in offering outsourced sales solutions
As a leading outsourced marketing and B2B sales company, we, at Acquirent, have helped businesses from different industries overcome sales and marketing roadblocks since 2004. Our years of experience and deep sales expertise have enabled us to serve custom outsourced sales solutions for businesses ranging from startups to Fortune 500 companies. Get connected with our sales specialists and discover how we can help you achieve your sales goals and accelerate growth.