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The COVID-19 pandemic has unleashed havoc worldwide, but outsourced b2b lead generation services remain as important as ever.

Nobody knows when the effects of the pandemic will diminish. The shutdown that followed the pandemic is still affecting the global economy. Most businesses want to get new clients, but they don’t know how to approach lead generation when the pandemic has changed B2B buying and selling. As a business founder, you understand that lead generation will help achieve the projected cash flow even during COVID shutdowns.

Deprioritizing lead generation will stunt the growth of your business. That is, focusing on lead generation is a no-brainer. However, the first thing with lead generation is the decision of either outsourcing it or doing it in-house. In this post, we’ll help you decide whether outsourcing lead generation is the go-to option for your business in these challenging times. Afterward, we’ll list reasons that make Acquirent a trusted lead gen outsourcing partner during COVID.

B2b Lead Generation Services during COVID-19: Outsourcing or in-house?

Generally, there’s a strong desire to move every operation in-house, especially when a business is setting up. The same mindset goes for lead generation, too. However, the decision to collaborate with an outsourcing partner offering B2B lead generation services comes down to your business’s expertise and staffing.

Answer the following two questions to know whether outsourcing lead generation will be best for your business:

  • Is your team equipped with the capacity and skills required for doing lead gen work?
  • If your team doesn’t have the lead gen capabilities, is it economically viable to up-skill it?

If the answers to these questions lead you to outsource your lead gen work, then you’ll have to find a trusted growth partner. When it comes to outsourcing lead generation for your business, there’s no better place to start than Acquirent.

Outsourced b2b lead generation services at Acquirent in COVID times

At Acquirent, we have deep expertise in staffing full-cycle outsourced sales teams. But we’re no strangers to B2B lead generation services. Here are key factors that make Acquirent a trusted lead generation outsourcing partner in the era of COVID-19.

Leveraging technology that streamlines remote working

As a leader in outsourced sales, Acquirent is well-equipped with the technology stack that facilitates remote working. We enable our clients to monitor their remote lead gen teams in real time through our suite of digital channels such as FrontSpin, HootSuite, Slack, Google Analytics, Zoom, and Hoopla.

Using outsourced b2b lead generation services is a cost-effective option

In times of COVID when businesses are considering additional financial cuts, many companies are embracing sales development reps who operate remotely. Today, businesses operate remotely and find it challenging to onboard internal lead gen teams. Not to mention, onboarding sales talent during the pandemic may cause delayed ramp-ups too.

However, if you’re outsourcing, you won’t have to let these problems take up your resource bandwidth. As a trusted name offering B2B lead gen services, we have the tools and resources to onboard quickly and scale as per your business needs.

Capitalizing on Acquirent’s lead gen expertise

These two factors have positioned us to serve B2B companies to get qualified leads and close more sales during the coronavirus pandemic. Our lead gen teams start with understanding a business’s lead gen goals. Afterward, we begin familiarizing ourselves with a client’s target audiences and the communication channel they prefer using.

Based on these key insights, we craft actionable lead gen strategies that move the needle. By following these steps, we’ve built a solid foundation for many B2B lead generation strategies that had empowered businesses to boost their revenues and accelerate growth. Contact us today for more information.