Increasing revenue by generating demand through digital marketing Digital marketing is a constantly evolving world. It can be difficult to maintain a good digital presence. Knowing how to leverage digital properties correctly is key to business success. Digital properties can be anything from a medium to spread brand awareness, company information,or a product pitch. These […]
In order to effectively manage a team, you must be able to manage relationships. Sales reps respond to managers who treat them as individuals and show they are committed to the team’s growth. Managers who can get their team to work hard from internal motivation rather than fear of punishment are the most successful. There are many ways to create positive relationships from the top of a sales team to the bottom, but they start with setting smart goals for sales manager and rep relations.
Regardless of what kind of sales that you are doing, persuasion in sales plays a large part in convincing your customer to purchase your product or service. Whether we know it or not, we are constantly persuading others of the things we say. It can be as simple as telling a new acquaintance of our […]
The versatility and effectiveness of sales tie downs make them crucial on every call. With some companies finding the right tie down questions isn’t a challenge. The benefit of the product is straightforward in that case what is difficult is finding tie downs that lead prospects to choose your company despite it being the most […]
When you are making a hard sell, having a solid plan for going about your process is essential – something that many new salespeople are not trained to do is the “feature benefit tie down”. Salespeople too often go on about the various accolades that their company, product, or service have received, and neglected the […]
Sales depend on relationships, the relationship between seller and buyer most of all. Collaboration is a necessary skill for any successful salesperson. While it used to be the case that the salesperson or marketer pushed the product, that process has changed a great deal over the years. First, it was the salesperson selling. Next, the […]
As salespeople, we’re constantly striving to be better—close more deals, create more relationships, drum up more business. And though there is a tendency to differentiate jobs as either creative or analytical, anyone who’s worked in sales knows it takes both innovation and structure to succeed. Technical know-how and product knowledge are essential for establishing trust […]
If you’re planning to apply for a new sales manager position, you’ll need a sales manager cover letter. Whether you’re staying in your current company or are moving to a new business altogether, it’s important to make sure you’re making the best first impression. In most cases, this will be via your resume. You’ll also […]
In the digital age, communication has become faster and more accessible than ever – and often takes forms we don’t always perceive. We send emoji and build stories of our lives out of pictures. We miss whatever Vine was trying to communicate to us. In all these varied forms of communication, we find ourselves more […]
As a woman in the workforce, often the biggest obstacle you run into is yourself. Try to get out of your own way by allowing yourself to explore new and unknown areas—you never know what will be a good fit until you try.