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Can Digital Marketing Increase Revenue?

Can Digital Marketing Increase Revenue?

Increasing revenue by generating demand through digital marketing Digital marketing is a constantly evolving world. It can be difficult to maintain a good digital presence. Knowing how to leverage digital properties correctly is key to business success. Digital properties can be anything from a medium to spread brand awareness, company information,or a product pitch. These […]

Smart Goals for Sales Manager and Sales Rep Relationships

In order to effectively manage a team, you must be able to manage relationships.  Sales reps respond to managers who treat them as individuals and show they are committed to the team’s growth.  Managers who can get their team to work hard from internal motivation rather than fear of punishment are the most successful.  There are many ways to create positive relationships from the top of a sales team to the bottom, but they start with setting smart goals for sales manager and rep relations.

Persuasion in Sales

Persuasion in Sales

Regardless of what kind of sales that you are doing, persuasion in sales plays a large part in convincing your customer to purchase your product or service. Whether we know it or not, we are constantly persuading others of the things we say. It can be as simple as telling a new acquaintance of our […]

Sales Tie Downs: The Glue That Holds It All Together

Sales Tie Downs: The Glue That Holds It All Together

The versatility and effectiveness of sales tie downs make them crucial on every call. With some companies finding the right tie down questions isn’t a challenge. The benefit of the product is straightforward in that case what is difficult is finding tie downs that lead prospects to choose your company despite it being the most […]

To Be A Better Salesperson, Think Like a Jazz Musician

To Be A Better Salesperson, Think Like a Jazz Musician

As salespeople, we’re constantly striving to be better—close more deals, create more relationships, drum up more business. And though there is a tendency to differentiate jobs as either creative or analytical, anyone who’s worked in sales knows it takes both innovation and structure to succeed. Technical know-how and product knowledge are essential for establishing trust […]

How to Email in the Age of Texting

How to Email in the Age of Texting

In the digital age, communication has become faster and more accessible than ever – and often takes forms we don’t always perceive. We send emoji and build stories of our lives out of pictures. We miss whatever Vine was trying to communicate to us. In all these varied forms of communication, we find ourselves more […]