Our expertise at Acquirent isn’t just limited to outsourced sales – our outsourced marketing helps companies through video content, campaign targeting, and marketing copy. Our focus today is on writing copy that pops off the page. It goes without saying that most copy goes largely unnoticed. We see copy on the sides of cereal boxes, […]
Increasing revenue by generating demand through digital marketing Digital marketing is a constantly evolving world. It can be difficult to maintain a good digital presence. Knowing how to leverage digital properties correctly is key to business success. Digital properties can be anything from a medium to spread brand awareness, company information,or a product pitch. These […]
Demand generation is the practice of driving qualified traffic to your websites and digital properties. The more qualified traffic coming to your digital properties the more can be converted into customers. There are many ways to generate demand digitally. In this piece we explore the various digital demand generation techniques most commonly used by companies […]
Barring breakdowns, living in the 21st Century comes with all sorts of sales perks never seen in any other period of time. Sales engines automate call cadences and can collect lists of clients in your market. Video conferencing can replace hefty travel costs for face-to-face meetings. Even things as simple as voice mail and caller […]
Every sales team needs to maintain an activity and production goal in order to be successful. To do so, you need to make hundreds of outbound efforts using a combination of phone calls and emails. A sales rep needs to be armed with the right tools to organize these tasks daily. There are many different […]
The Increasing Importance of Sales Operations A hot topic in sales operations circles today is how to balance people, power, and automation. At its core, it’s a sales operations dilemma. It’s like the folktale of John Henry — the steel-driving man — swinging his mighty hammer in competition against a steam-driven railroad machine. The question […]
What Are The Essential Technology Platforms in Sales? We’re living in an era where sales technology isn’t optional. It’s the foundation of a successful sales team. Of course, the human element will never go away. However, to truly excel in sales, today’s human element needs technology. Regardless of your sales strategy, here are 10 essential […]
Top Metrics to Track to Measure Sales Productivity at Every Level There once was a time when salespeople did everything. They would make cold calls, set appointments, handle appointments, close business, implement solutions, and manage the account. Today, things are different. Each one of those steps in the sales process is segmented into a specialty […]
Video in sales is one of 2018’s biggest trends, and for good reason. Video can be used across all portions of the sales cycle from prospecting to account management, and is a valuable tool to have in any sales person’s arsenal. Let’s start with the facts Reps that use video in their prospecting, relationship-building, and […]
