Video marketing is a booming industry, which helps YouTube to grow steadily year after year. The largest video streaming service attracts more than two billion users, thus making it possible to approach almost any target audience and sell a product accordingly. YouTube ads can help you to boost sales, but the only way to achieve […]
Our expertise at Acquirent isn’t just limited to outsourced sales – our outsourced marketing helps companies through video content, campaign targeting, and marketing copy. Our focus today is on writing copy that pops off the page. It goes without saying that most copy goes largely unnoticed. We see copy on the sides of cereal boxes, […]
Increasing revenue by generating demand through digital marketing Digital marketing is a constantly evolving world. It can be difficult to maintain a good digital presence. Knowing how to leverage digital properties correctly is key to business success. Digital properties can be anything from a medium to spread brand awareness, company information,or a product pitch. These […]
Demand generation is the practice of driving qualified traffic to your websites and digital properties. The more qualified traffic coming to your digital properties the more can be converted into customers. There are many ways to generate demand digitally. In this piece we explore the various digital demand generation techniques most commonly used by companies […]
If you see a slump in your sales numbers, or aren’t getting the kind of outreach that you are looking for, consider rethinking your sales and marketing efforts. Too often we fall into habit, and develop unproductive strategies for handling calls. This is only human. While these slumps can be very common, having strategies to […]
Distractions are an increasingly common challenge to deal with in the workplace. Whether it be classic issues like bathroom and smoke breaks, or new distractions such as smartphones and the internet, these time-wasters prevent efficacy in work environments. It is difficult to propose an outright ban on cell phones, for instance, when so much of […]
Having successful corporate branding is crucial for helping your company stick out ahead of the competition. A good brand is more than just an image that your company projects to its customers. In Naomi Klein’s “No Logo” she describes branding as “corporate transcendence.” While this may sound highbrow, companies must find ways to connect with […]
SEO has become one of the most important capabilities for companies to master today. Imagine you are put in charge of a company. Your business model is sound, you have hired a talented team, you have prospective customers, and almost everything is ready. But what to do about your website? It seems a pretty basic […]
Understanding how to effectively utilize social media is a must for any company, whether it be a start up or a long standing company. With billions of users worldwide, everything is connected – business must adapt to the trends or find themselves outstripped by the competition. Thankfully, this wide net of usage means that plenty […]
In today’s world full of constantly changing technology, a strong online presence has become essential for companies looking to grow and recruit strong candidates. In this video, Acquirent CEO Joe Flanagan sits down with HR Director Ryan Winthrop to chat about the growing field of recruiting tech and how companies can use it to their […]