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Writing a Cold Call Script to Get Appointments

Writing a Cold Call Script to Get Appointments

Every sales rep knows it’s necessary to master the art of cold calling. After all, there’s a reason cold calls have stuck around as a standard sales technique! But approaching a cold call can send shivers down the spine of even the most seasoned sales professional. Writing a cold call script to get appointments can […]

How to Get Past the Gatekeeper

How to Get Past the Gatekeeper

You’ve perfected your script, done the research, and practiced your pitch, and now it’s time to make the call. You approach the phone feeling confident, but all your hard work may be for nothing when your call is answered by the gatekeeper. Every sales rep knows that cold calling can be a difficult task, but […]

What is Omnichannel Marketing?

What is Omnichannel Marketing?

In order to be competitive in today’s business world, it’s essential to provide customers with a cohesive brand experience. Omnichannel marketing is a strategy that integrates messaging across multiple platforms to facilitate synergistic customer engagement. This way, you can offer customers consistent information and seamless purchasing options no matter how they choose to interact with […]

Looking Beyond the Pandemic with Dr. Adam Goodman

Looking Beyond the Pandemic with Dr. Adam Goodman

Dr. Adam Goodman serves as director of Northwestern University’s Center for Leadership and is a clinical professor at McCormick School of Engineering and Applied Science at Northwestern. For many years he worked in the private sector as a consultant, but has transitioned to a teaching position full-time. In this special two-part interview, Joe Flanagan asks […]

Finding the True Fit with Jim Beqaj

Finding the True Fit with Jim Beqaj

The economy is strange right now – some industries are doing better than ever as they find new ways to adapt to working remotely, while others are struggling to make ends meet. In between all of this, a large cluster of salespeople have found themselves displaced from their old jobs not from lack of skill, […]

The New Normal of Sales Training in COVID-19

The New Normal of Sales Training in COVID-19

With all that is going on in the world, sales teams may be overlooking a critical component of their process: sales training in COVID-19. We’re all working our best to manage the new circumstances of work from home, but sales training remains as important as ever. Leveraging video technology, spending time on improving the craft […]