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Finding the Right Marketing Prescription to Support Sales Goals

Finding the Right Marketing Prescription to Support Sales Goals

Sales and marketing functions have a reputation for being at odds. As the front line of lead contact, sales has first-hand insights about their prospects’ questions and challenges. They often feel as though marketing, with its focus on the big picture, is out of touch with prospects. Read on to learn a few things marketing can do to support the goals of the sales function.

The 5 Key Traits Of Top Sales People

The 5 Key Traits Of Top Sales People

At Acquirent we believe there are 5 pillars that embody the characteristics that separate good sales people from great sales people. Each day we work with our team members to provide the environment, the tools, the training and the reinforcement that sustain these integral characteristics.  If someone were to ask any of our team members about these […]

Yerkes-Dodson Law: A Review of Stress

Yerkes-Dodson Law: A Review of Stress

Managing Stress A research study completed at the turn of the 20th century addresses the relationship between stress and performance. Robert Yerkes and John Dodson motivated mice to solve a maze, correcting their errors with an electric pulse – which in turn increased their stress. Yerkes and Dodson observed that the mice’s performance improved as […]

Sales Outsourcing for Small Companies

Sales Outsourcing for Small Companies

As a small company, wouldn’t it be nice to have the same caliber of inside sales assets at your disposal as a Fortune 500 company? Sure, it would. However, the reality is that there are several barriers that keep small companies from developing those inside sales assets. Executives and managers at small companies are Jacks […]

Drifting Through a Stream of Complacency

Drifting Through a Stream of Complacency

Goals are beneficial because they give people purpose. Achieving goals brings feelings of satisfaction and validation of time well spent. Goals conversations, however, can be confusing and raise a lot of self-doubt. It often feels unappealing to discuss what we want and confront the reasons we do not have it. Why do we set goals […]

The Psychology of a Sales Rep

The Psychology of a Sales Rep

Sales is an industry that can produce almost immediate results. As such, it is easy to base the value of a salesperson on external outcomes like the individual’s performance or the revenue they generate. Whether it is based on self-reflection or feedback from colleagues, this type of thinking can be destructive to employees. What happens […]

Organizational Culture and Performance

Organizational Culture and Performance

Company founders identify with every element of their organization’s existence. They have invested in every part of it, and they want the values on which they built the company to endure. They spend nearly every waking moment contemplating their companies’ worth, relevance, and future. When they hire people to help their business grow and thrive, […]

The Art of Team Building

The Art of Team Building

In sales, effective and positive communication are key to success. A positive company culture contributes to the disposition and energy of salespeople which directly translate into the way prospects perceive them and the company they represent. A positive attitude and the ability to communicate well with varying personalities allow salespeople to easily overcome almost any […]