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The Pitch: Inherently Theatrical

The Pitch: Inherently Theatrical

The house lights dim, the curtain rises, the stage overflows with light as the cast appears: the story has begun. We settle in to our seats, listening and watching closely, getting to know the characters. Getting immersed in the world of the play. Meeting the characters one by one, learning their wants and their needs. […]

To Be A Better Salesperson, Think Like a Jazz Musician

To Be A Better Salesperson, Think Like a Jazz Musician

As salespeople, we’re constantly striving to be better—close more deals, create more relationships, drum up more business. And though there is a tendency to differentiate jobs as either creative or analytical, anyone who’s worked in sales knows it takes both innovation and structure to succeed. Technical know-how and product knowledge are essential for establishing trust […]