Having successful corporate branding is crucial for helping your company stick out ahead of the competition. A good brand is more than just an image that your company projects to its customers. In Naomi Klein’s “No Logo” she describes branding as “corporate transcendence.” While this may sound highbrow, companies must find ways to connect with […]
SEO has become one of the most important capabilities for companies to master today. Imagine you are put in charge of a company. Your business model is sound, you have hired a talented team, you have prospective customers, and almost everything is ready. But what to do about your website? It seems a pretty basic […]
Understanding how to effectively utilize social media is a must for any company, whether it be a start up or a long standing company. With billions of users worldwide, everything is connected – business must adapt to the trends or find themselves outstripped by the competition. Thankfully, this wide net of usage means that plenty […]
An outsourced CMO helps streamline the marketing process while accessing a broad range of needed skills.
In the digital age, communication has become faster and more accessible than ever – and often takes forms we don’t always perceive. We send emoji and build stories of our lives out of pictures. We miss whatever Vine was trying to communicate to us. In all these varied forms of communication, we find ourselves more […]
Companies that aren’t achieving their revenue goals typically have one thing in common: their sales and marketing teams are disconnected from each other. They’ve built out expensive sales and marketing teams and set them off in their own directions. The marketing team creates what they think the sales team needs. And the sales team takes […]
Best Web Analytics Tools to Track Your Growth Today’s growing demand for content has made every business a publisher. The Internet has become a repository of knowledge, and the more customers know, the more likely they’ll pay for a product or service.Because of this, seeing how different content on your website, social media page, or […]
How to Improve Your Content Marketing Using Digital Analytics When it comes to content marketing, marketers know they need to inform their strategy with data, but that’s not what happens in real life. According to Forrester, most managers only use 12% of the data they have. They’re not sure what to look for, how to […]
6 Big Benefits Of Outsourced Marketing And Sales Outsourcing has proved to be a powerful business tool used by millions of companies worldwide. The following six benefits of outsourcing, or the practice of using outside help to execute tasks for your company, has numerous advantages. Acquirent has been providing best-in-class B2B outsourced sales for over a […]
Sales and marketing functions have a reputation for being at odds. As the front line of lead contact, sales has first-hand insights about their prospects’ questions and challenges. They often feel as though marketing, with its focus on the big picture, is out of touch with prospects. Read on to learn a few things marketing can do to support the goals of the sales function.