How to Improve Your Content Marketing Using Digital Analytics When it comes to content marketing, marketers know they need to inform their strategy with data, but that’s not what happens in real life. According to Forrester, most managers only use 12% of the data they have. They’re not sure what to look for, how to […]
6 Big Benefits Of Outsourced Marketing And Sales Outsourcing has proved to be a powerful business tool used by millions of companies worldwide. The following six benefits of outsourcing, or the practice of using outside help to execute tasks for your company, has numerous advantages. Acquirent has been providing best-in-class B2B outsourced sales for over a […]
Sales and marketing functions have a reputation for being at odds. As the front line of lead contact, sales has first-hand insights about their prospects’ questions and challenges. They often feel as though marketing, with its focus on the big picture, is out of touch with prospects. Read on to learn a few things marketing can do to support the goals of the sales function.
Today’s consumers rely heavily on internet research to learn about products and services they are thinking of buying. They tend to inform themselves online so they can avoid a pushy sales experience while weighing all their options.
Content marketing campaigns can offer your target audience the information they seek in a way that’s not aggressive, but without a strategy for search engine optimization (SEO), they aren’t likely to work.
The bad news about SEO is that it can be costly. With the right approach, however, you can achieve results without a huge investment. Read on to learn how to make the most of your SEO strategy within a tight budget.
Outsourced Marketing 101: Things You Need to Know Running a business is never easy, especially if it is a small one and there are only a handful of employees working. This is because there are a lot of aspects that have to be taken care of or managed. Some of these include the welfare of […]
If your organization deals with large or complex sales, it is important to make the philosophical transition from lead-based marketing to an account-based marketing and sales initiative that works in today’s business arena. To help your company make this shift, we’ve created a list of actions that are essential to implementing an effective account-based marketing and sales initiative.
Video in sales is one of 2018’s biggest trends, and for good reason. Video can be used across all portions of the sales cycle from prospecting to account management, and is a valuable tool to have in any sales person’s arsenal. Let’s start with the facts Reps that use video in their prospecting, relationship-building, and […]
B2B Seasonal Marketing A shrewd B2B marketer understands the different forces driving buying decisions, and the critical importance of emotionally connecting with buyers. One easy shortcut to an emotional connection is to take advantage of the memories and associations that people have in relation to different seasons and holidays. As the seasons change so does […]
Extraneous spending can be a death sentence to any business, but it’s even more destructive when it negatively impacts your marketing budget. Every dollar you spend wisely on your marketing drives more sales and revenue to your business, so having as much available as possible can make all the difference. Trends and best practices are […]
Geoff Winthrop, Executive VP and partner of Acquirent and Bill Johnson, CEO of Salesvue discuss their experience as career salesmen and how having good, accurate data helps drive success in growing their business. We analyzed 1,542,692 touches – 336,495 leads – 190,081 accounts and 19,799 appointments across multiple industries to come up with the averages […]