Effective emailing can make or break your sales process. If you’re like me, hundreds of emails flood your inbox every day and many of them go unnoticed. Even with my spam filter working overtime, I find myself deleting (or more often, ignoring) many of the things sent to me. In spite of this, email remains […]
Our expertise at Acquirent isn’t just limited to outsourced sales – our outsourced marketing helps companies through video content, campaign targeting, and marketing copy. Our focus today is on writing copy that pops off the page. It goes without saying that most copy goes largely unnoticed. We see copy on the sides of cereal boxes, […]
Demand generation is the practice of driving qualified traffic to your websites and digital properties. The more qualified traffic coming to your digital properties the more can be converted into customers. There are many ways to generate demand digitally. In this piece we explore the various digital demand generation techniques most commonly used by companies […]
Why Your Prospecting Emails Should Be Short Are you wondering how the digital age has affected email marketing? Well, we’re glad you are! As shown in HubSpot’s latest State of Inbound report, about 40% of salespersons claim that it is now more difficult to receive a response from prospects compared to two to three years […]
Sales and marketing functions have a reputation for being at odds. As the front line of lead contact, sales has first-hand insights about their prospects’ questions and challenges. They often feel as though marketing, with its focus on the big picture, is out of touch with prospects. Read on to learn a few things marketing can do to support the goals of the sales function.
Photo by Gavin Whitner It’s no secret that there’s a science behind creating successful sales teams. It’s also no secret that successful sales people have the ability to make connections and that is what Joe Flanagan, Acquirent’s CEO, is all about. A few weeks ago, Joe spoke with Chuck Chesler and Larry Dillon from the All Things Sales podcast. You can […]
Business development is a pivotal role in organizations, and at times it can bring unique challenges. Breaking down barriers, building rapport, and finding common ground are all essential to the job. There are three key strategies to maximize your prospecting interactions in ways that create positive impact throughout your whole company.
When their cloud-based ambulatory electrocardiograph monitoring system launched, digital health innovator InfoBionic faced a dilemma: How could their sales team balance the demands of closing deals on the only full-disclosure transmitter on the market while continuously filling their pipeline to hit their sales targets? Closing had become all-consuming for the sales team at InfoBionic. Amid […]
Geoff Winthrop, Executive VP and partner of Acquirent and Bill Johnson, CEO of Salesvue discuss their experience as career salesmen and how having good, accurate data helps drive success in growing their business. We analyzed 1,542,692 touches – 336,495 leads – 190,081 accounts and 19,799 appointments across multiple industries to come up with the averages […]
Since I was 12 years old, I have been a runner. Running has been something I have enjoyed since my childhood, and I have continued to enjoy it throughout my life. Running competitively through middle school, high school, and college was difficult though. I had to use different strategies to avoid burning out. I put […]