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Why Your Prospecting Emails Should Be Short

Why Your Prospecting Emails Should Be Short

Why Your Prospecting Emails Should Be Short Are you wondering how the digital age has affected email marketing? Well, we’re glad you are! As shown in HubSpot’s latest State of Inbound report, about 40% of salespersons claim that it is now more difficult to receive a response from prospects compared to two to three years […]

Finding the Right Marketing Prescription to Support Sales Goals

Finding the Right Marketing Prescription to Support Sales Goals

Sales and marketing functions have a reputation for being at odds. As the front line of lead contact, sales has first-hand insights about their prospects’ questions and challenges. They often feel as though marketing, with its focus on the big picture, is out of touch with prospects. Read on to learn a few things marketing can do to support the goals of the sales function.

The Benefits of Outsourcing:  Key Takeaways and Insights from Joe Flanagan on All Things Sales Podcast

The Benefits of Outsourcing: Key Takeaways and Insights from Joe Flanagan on All Things Sales Podcast

It’s no secret that there’s a science behind creating successful sales teams.  It’s also no secret that successful sales people have the ability to make connections and that is what Joe Flanagan, Acquirent’s CEO, is all about.  A few weeks ago, Joe spoke with Chuck Chesler and Larry Dillon from the All Things Sales podcast.  You can listen to the full […]

3 Ways to Elevate Moments of Interaction

3 Ways to Elevate Moments of Interaction

Business development is a pivotal role in organizations, and at times it can bring unique challenges. Breaking down barriers, building rapport, and finding common ground are all essential to the job. There are three key strategies to maximize your prospecting interactions in ways that create positive impact throughout your whole company.

LeadJen Spurs Sustainable Growth for InfoBionic

LeadJen Spurs Sustainable Growth for InfoBionic

When their cloud-based ambulatory electrocardiograph monitoring system launched, digital health innovator InfoBionic faced a dilemma: How could their sales team balance the demands of closing deals on the only full-disclosure transmitter on the market while continuously filling their pipeline to hit their sales targets? Closing had become all-consuming for the sales team at InfoBionic. Amid […]

The Math of Sales: Why sales needs good data

The Math of Sales: Why sales needs good data

Geoff Winthrop, Executive VP and partner of Acquirent and Bill Johnson, CEO of Salesvue discuss their experience as career salesmen and how having good, accurate data helps drive success in growing their business. We analyzed 1,542,692 touches – 336,495 leads – 190,081 accounts and 19,799 appointments across multiple industries to come up with the averages […]

The Only Constant Thing Is Change

The Only Constant Thing Is Change

Since I was 12 years old, I have been a runner. Running has been something I have enjoyed since my childhood, and I have continued to enjoy it throughout my life. Running competitively through middle school, high school, and college was difficult though. I had to use different strategies to avoid burning out. I put […]

It’s Not Enough to Fill the Funnel

It’s Not Enough to Fill the Funnel

The traditional concept of the sales funnel involves sales representatives—with the help of the marketing department—cramming as many leads into the top of the funnel as they can. Their job under this framework is to turn those leads into real opportunities and move them down through the various stages of the funnel as effectively as […]