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Can Digital Marketing Increase Revenue?
Increasing revenue by generating demand through digital marketing Digital marketing is a constantly evolving world. It can be difficult to maintain a good digital presence. Knowing how to leverage digital properties correctly is key to business success. Digital...
9 Essential Demand Generation Techniques in Digital Marketing
Demand generation is the practice of driving qualified traffic to your websites and digital properties. The more qualified traffic coming to your digital properties the more can be converted into customers. There are many ways to generate demand digitally. In this...
Resolve Conflict on the Sales Floor
A little friendly competition on the sales floor can be great for motivating sales, boosting numbers, and helping the day pass quickly – but sometimes things can get out of hand, and knowing how to resolve conflict is essential in these circumstances. Sales is a...
Blog Highlights: Rethinking Your Sales and Marketing
If you see a slump in your sales numbers, or aren't getting the kind of outreach that you are looking for, consider rethinking your sales and marketing efforts. Too often we fall into habit, and develop unproductive strategies for handling calls. This is only human....
Luck and Opportunity in Sales
When people talk about traits that can be found in successful businesspeople, luck rarely makes the list. But being in the right place at the right time is crucial to finding opportunities. While we can’t control when fortune smiles upon us, there are ways to increase...
Closing Sales With Computer Breakdowns
Barring breakdowns, living in the 21st Century comes with all sorts of sales perks never seen in any other period of time. Sales engines automate call cadences and can collect lists of clients in your market. Video conferencing can replace hefty travel costs for...
Distractions in the Workplace
Distractions are an increasingly common challenge to deal with in the workplace. Whether it be classic issues like bathroom and smoke breaks, or new distractions such as smartphones and the internet, these time-wasters prevent efficacy in work environments. It is...
Re-Evaluating Your Sales Process
Periodically re-evaluating your sales process is beneficial for any top salesperson. When you’ve been selling the same product for awhile, you learn what works and what doesn’t to close a deal. All the training in the world can’t beat out the experience of selling...
Leadership in Sales
Leadership is fundamental to success on any sales team. Without a strong head leading a team, even the best salespeople might find themselves struggling to meet quotas. Adam Goodman visited us last week to talk about aspects that make a great leader. A professor at...
Maximizing Customer Satisfaction
Customer satisfaction is essential for any salesperson, regardless of the industry they are selling into. Whether it be a small start up or a Fortune 500 company, you can expect to see better results if the person you are speaking with feels comfortable, respected,...
The Ins and Outs of Corporate Branding
Having successful corporate branding is crucial for helping your company stick out ahead of the competition. A good brand is more than just an image that your company projects to its customers. In Naomi Klein’s “No Logo” she describes branding as “corporate...
Is SEO Part of Your Digital Marketing Strategy?
SEO has become one of the most important capabilities for companies to master today. Imagine you are put in charge of a company. Your business model is sound, you have hired a talented team, you have prospective customers, and almost everything is ready. But what to...
Smart Goals for Sales Manager and Sales Rep Relationships
In order to effectively manage a team, you must be able to manage relationships. Sales reps respond to managers who treat them as individuals and show they are committed to the team’s growth. Managers who can get their team to work hard from internal motivation rather than fear of punishment are the most successful. There are many ways to create positive relationships from the top of a sales team to the bottom, but they start with setting smart goals for sales manager and rep relations.
Persuasion in Sales
Regardless of what kind of sales that you are doing, persuasion in sales plays a large part in convincing your customer to purchase your product or service. Whether we know it or not, we are constantly persuading others of the things we say. It can be as simple as...
Mastering the Sales V
The Sales V is a way of giving a product demo to a prospect, relevant to my process of pre-qualifying leads pre-demo. The steps of Earning the Right, Finding the Need, Creating the Need, and Selling the Solution before setting appointments for a demo are critical in...
Sales Tie Downs: The Glue That Holds It All Together
The versatility and effectiveness of sales tie downs make them crucial on every call. With some companies finding the right tie down questions isn’t a challenge. The benefit of the product is straightforward in that case what is difficult is finding tie downs that...
Overcoming Anxiety in Sales
Sales is stressful. Amidst the countless deadlines, call quotas, deals and demos (not to mention the periodic waves of deafening voices throughout the day,) a literal wall of sound of sales people are calling, pitching, pivoting and closing. Taking all of that into...
The Beginner’s Guide to Social Media
Understanding how to effectively utilize social media is a must for any company, whether it be a start up or a long standing company. With billions of users worldwide, everything is connected – business must adapt to the trends or find themselves outstripped by the...
