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Find expert advice on sales (strategy, process, execution, recruiting, etc.) and marketing!

Smart Goals for Sales Manager and Sales Rep Relationships

In order to effectively manage a team, you must be able to manage relationships.  Sales reps respond to managers who treat them as individuals and show they are committed to the team’s growth.  Managers who can get their team to work hard from internal motivation rather than fear of punishment are the most successful.  There are many ways to create positive relationships from the top of a sales team to the bottom, but they start with setting smart goals for sales manager and rep relations.

Finding the Right Marketing Prescription to Support Sales Goals

Sales and marketing functions have a reputation for being at odds. As the front line of lead contact, sales has first-hand insights about their prospects’ questions and challenges. They often feel as though marketing, with its focus on the big picture, is out of touch with prospects. Read on to learn a few things marketing can do to support the goals of the sales function.

3 Important Tools for B2B Sales

The under-the-radar world of business-to-business (B2B) sales is far less transactional than the business-to-consumer (B2C) type most people are more familiar with. B2B sales requires a bit more care.

There are three specific tools salespeople can use to turn B2B sales into long-term business partnerships. Read on to learn how savvy B2B sales reps leverage industry knowledge, relationship building, and success stories to create collaborations that last.

How to Get the Most from SEO within Tight Budget Constraints

Today’s consumers rely heavily on internet research to learn about products and services they are thinking of buying. They tend to inform themselves online so they can avoid a pushy sales experience while weighing all their options.

Content marketing campaigns can offer your target audience the information they seek in a way that’s not aggressive, but without a strategy for search engine optimization (SEO), they aren’t likely to work.

The bad news about SEO is that it can be costly. With the right approach, however, you can achieve results without a huge investment. Read on to learn how to make the most of your SEO strategy within a tight budget.

Outsourced Marketing 101: Things You Need to Know

Outsourced Marketing 101: Things You Need to Know Running a business is never easy, especially if it is a small one and there are only a handful of employees working. This is because there are a lot of aspects that have to be taken care of or managed. Some of these...

Easy Ways to Get Referrals

Easy Ways to Get Referrals In sales, the main focus is on finding prospects that are willing to close/sign up/buy your product, thus driving up your firm’s revenue. Upon that close, many believe that the sales cycle ends and that there is nothing else to be done....

4 Reasons Recruiting Inside Sales Reps Is Hard

It’s time. You’ve decided to start recruiting more inside sales reps to qualify prospects and set appointments. “How hard can this be?” you ask. “Can’t I just post an ad on Craigslist?” The short answer is no—not if you want to find the best candidates, and do so in a...