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Writing a Cold Call Script to Get Appointments

Writing a Cold Call Script to Get Appointments

Every sales rep knows it’s necessary to master the art of cold calling. After all, there’s a reason cold calls have stuck around as a standard sales technique! But approaching a cold call can send shivers down the spine of even the most seasoned sales professional....

How to Get Past the Gatekeeper

How to Get Past the Gatekeeper

You’ve perfected your script, done the research, and practiced your pitch, and now it’s time to make the call. You approach the phone feeling confident, but all your hard work may be for nothing when your call is answered by the gatekeeper. Every sales rep knows that...

What is Omnichannel Marketing?

What is Omnichannel Marketing?

In order to be competitive in today’s business world, it’s essential to provide customers with a cohesive brand experience. Omnichannel marketing is a strategy that integrates messaging across multiple platforms to facilitate synergistic customer engagement. This way,...

4 Follow Up Sales Strategies

4 Follow Up Sales Strategies

Every sales rep knows that it’s important to make a good first impression. Once you’ve had a successful introductory call, it’s time to follow up with your prospect. Follow up sale strategies are integral to any salesperson's toolkit. But mastering the art of sales...

Proven B2B Lead Generation Strategies

Proven B2B Lead Generation Strategies

I need leads, and I need them now! Business owners understand that, no matter how great their product or service is, the meat and bones of their business ultimately depends on closing deals and generating revenue. Particularly for newer business, this model depends on...

How to Increase B2B Sales

How to Increase B2B Sales

Every company is looking to make a profit – if there was a single golden ticket for how to increase b2b sales, we’d all be raking in the cash. While sales CRMs have made the sales process more predictable and easier to manage, nothing can beat the skills of a talented...