What’s one of the best ways to understand your prospect and how to adjust your pitch? Ask good questions! This is a real simple process that will reveal what’s important to your prospect, as well as it will help you qualify the sale.
Too often, sales people will focus on talking instead of asking engaging questions to get the prospect to talk. This will immediately set you apart from your competition.
You don’t want to interrogate your prospect, but engage with them with questions that show you care and are interested in how you can best serve them. Take some time to think about what types of questions you’d like to ask, such as open ended questions, closed questions and follow up questions.
Armed with the right questions and positive attitude, you’re one step closer to becoming a more effective sales person.