Outsourced Marketing For Small and Large Businesses

When organizations say “we need more sales”, they tend to focus on what is coming out of the bottom their sales funnel.

Often, the problem of not enough “closes” is a direct result of not enough in the top of the funnel.  Having a sound marketing strategy that produces high quality leads is a must for most organizations.

The challenge is that marketing today means many things:

  1. Content Marketing
  2. Marketing Automation
  3. Digital Marketing (SEO, PPC, Remarketing/Retargeting)
  4. Lead Generation (BDR/SDR)
  5. Social
  6. Etc.

It is a challenge to know what type of marketing your organization needs. Most organizations fail at the transition. Once leads are flowing there must be a seamless hand-off in place that allows sales to engage in a timely manner all while being tracked and reported.

Creating inbound leads is great, but having the strategy and workflow to take them to close is critical.

Effective Marketing + Disciplined Sales Execution = Success