Outsourced Marketing

When organizations say “we need more sales” they tend to focus on what is coming out of the bottom their sales funnel.

Often, the problem of not enough “closes” is a direct result of not enough in the top of the funnel.  Having a sound marketing strategy that produces high quality leads is a must for most organizations.

The challenge is that marketing today means many things:

  1. Content Marketing
  2. Marketing Automation
  3. Digital Marketing (SEO, PPC, Remarketing/Retargeting)
  4. Lead Generation (BDR/SDR)
  5. Social
  6. Etc.

Not only is it challenging to know what type of marketing your organization needs, but where most organizations fail is at marketing to sales hand-off/transition.  Once leads are flowing, there must be a seamless process in place that allows sales to engage in a timely manner….  And oh it all has to be tracked and reported on!

Creating inbound leads is great, but having the strategy and workflow to take them to close is critical.

Effective Marketing + Disciplined Sales Execution = Success

Let us help!