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Marketing Services

Acquirent Marketing offers a full spectrum of digital marketing, content marketing, and marketing strategy services.

Not sure what you need? No problem! Acquirent begins by looking at your company’s goals and budget to best determine the services that will help get you to where you want to be.

Digital Marketing

SEO (Search Engine Optimization) maintenance increases the quantity and quality of your website traffic by increasing your rankings in Google, allowing you to reach prospects who are actively searching for information related to your product or service.
Generating foot traffic to brick-and-mortar businesses is important—and that’s exactly what Acquirent can do, by increasing the search visibility of your company to a localized audience.
Keep customers engaged and informed with email blasts tailored to your brand, written by our in-house copywriting team.
Social Media Ads, a.k.a. social network targeting, is a concentrated form of online advertising to a highly-customizable target audience through social networks. It’s a strategic way to spread your brand and expertise, and to engage with potential customers.
Follow up with visitors to your website via email to re-attract interested parties and nurture prospects to stay top of mind when they are ready to make a purchase decision.
B2B purchasing is not a linear process and may take weeks of research before a prospect is ready to engage with sales. Retargeting is a form of online advertising that targets people who have visited your website to keep your company, product, or service top-of-mind.
If a visitor to your website has questions about the service or product, a member of the Acquirent team will be on hand to provide advice based in product knowledge and sales experience.
Our marketing team will assess the current state of your marketing program including content, competitor analysis, website optimization, and many other factors. Acquirent will use the findings to develop a final marketing strategy.
Pay Per Click (PPC) is an important tool to help get in front of prospective clients who are using search engines to look for the products and services you offer. It is a form of online advertising where you, the advertiser, only pay when someone clicks on your advertisement. PPC also uses a bid environment to determine the ranking or placement of your advertisement.
Pop-Up Overlays will help to convert web visitors into sales. They will contain a call to action or content offering that prompts interested visitors to input their contact information.
Geofencing uses GPS technology to create a virtual border around a storefront or event that will trigger an SMS message to any mobile device entering the area.

Content Marketing

Social media is tricky and time-consuming to get right, but may be the best way to spread your expertise and build a loyal customer-base. B2B decision makers rely more and more on social media to help research and find informational content to assist their decision to buy.
Blogging has become the cornerstone of content marketing because of its versatility, but blogging for the sake of blogging isn’t enough. Optimized, thought leadership posts will build SEO, attract new customers, and build trust by proving your expertise. Articles are prioritized by Google, so blogs will become the way many new prospects discover your company.
Done right, case studies are excellent pieces of conversion content that will help your prospects through the purchasing process. It’s proof of your offering’s effectiveness and will build the trust needed for a buyer to be confident about making a purchase.
A white paper is a persuasive, in-depth, informational report on a specific pain point experienced by your target audience and presents a solution (your solution). White papers are a versatile and effective way to generate new leads.
Trust is key when it comes to making a B2B purchase, and reputation management services can quickly establish credibility when prospects search for your company. First impressions can be powerful and a Google MyBusiness page with 5-star reviews makes a great first impression.
Video marketing is the easiest to consume and is more likely to be seen by c-suite individuals, but is the hardest to create. Videos boost SEO, inform prospects, can be gated for lead generation, and shared practically everywhere.
Infographics are a versatile, visually appealing and easily digestible way to educate prospects on a wide variety of topics related their pain points. Highly sharable, they can be gated for lead generation, published for SEO appeal, and promoted across multiple channels for maximum exposure.
Keep clients engaged and nurture potential customers with regular newsletters highlighting achievements, upcoming endeavors, noteworthy changes, new and noteworthy content written and compiled by the Acquirent team.
Webinars and events are proven methods for lead generation and prospect engagement but will only work if people attend. Boost interest, attendance, and conversions with targeted email campaigns and content.
Your website can absolutely be your #1 source of high-quality leads and is the first place prospective customers will visit to assess whether or not they should buy your offering. Many other marketing and sales efforts will suffer if your website isn’t up to snuff.
We’ll help you identify and broadcast your corporate identity with the creation and spread of branding materials.