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Acquirent Sales Beliefs.
The Importance
Of Sales Culture.
Selling, as a practice, cannot thrive in a
culture that does not emphasize the importance
of sales. When every employee, from the VP
of Sales to the guy who sweeps the floors,
knows, in the marrow of their bones, that
they are always selling their company, great
things are possible.
It’s a reality in which every employee
can step into an elevator with a decision
maker and explain what their company does
and why they are different before they reach
the 10th floor. It’s a mindset of ownership,
where employees say, “we” when
they speak of their company instead of, “the
company I work for”.
At Acquirent this mindset is our reality.
What
we believe about sales:
1
Sell your product in terms of what the customer
wants and needs, not in
terms of what you’ve got
to offer.
2
Gather personal information, and use it wisely.
3
If you’re not networking, you are not
working. Never stop meeting people
that may be able to help you
grow your business.
4
Build Friendships. People want to buy from
friends, not salespeople.
5
Establish Common Ground. Find something in
common with your prospects
and clients.
6
Exude Confidence. If you aren’t confident
in the product or service you
have to offer, why should they
be?
7
If they’re talking – you’re
winning. Most sales are done when the prospect
does two-thirds of the talking,
and you do one-third!
8
Knowledge is Power. Know your product well
enough to sell it to someone
walking down the street. However,
know that selling is 80% attitude and
20% aptitude. You can know all
the intricacies of a product, but if you don’t
have the right attitude to sell
it, your product knowledge is worthless.
9
Have fun and be funny. Have fun selling. The
more prospects laugh, the
more they tend to buy.
10
Don’t ever get caught selling. If you
sound like a salesperson you will be
thought of as one,
and we all know what its like to be sold.
11
Most importantly-Be a good person. Be fair
and honest. Be involved in
the community and
seek to help those less fortunate. Acquirent
has an
unwritten policy
that it likes its salespeople to dedicate
at least 5 hours a
month to community
service. Being involved in making society
better will
make you more at
ease with yourself, thus making it easier
for you to sell. |
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