Outsourcing Sales Blog | Acquirent llc » sales force augmentation

Sales Force Outsourcing and How It Can Complement Your Existing Efforts

admin — Sat, 27 Mar 2010 02:33:39 +0000

For many business owners and Vice Presidents of Sales, the concept of Sales Force Outsourcing is not a new topic. Sales Outsourcing has been around since the early 1990’s. For many organizations that currently have an existing sales force, sales force outsourcing can be a great complement to what they are currently doing. A couple reasons why partnering with an outsourced sales provider may make sense include:

Testing a new product or market (without distracting your in-house team)
Allowing companies to chase business that was once deemed not cost effective with the in-house team
Increasing or expanding one’s footprint (without having to lay down the capital to do so)
Providing lead generation for one’s internal team, allowing them more qualified “at bats”
Producing a greater speed to market

Sales Force Outsourcing was once thought of as being a solution for start ups or small businesses that lacked sales infrastructure. Really, Sales Force Outsourcing can fit within any company’s sales initiatives and can be especially effective as a complement to one’s existing staff!

Happy Selling!

Sales Force Augmentation

admin — Mon, 18 Jan 2010 04:06:56 +0000

As a new decade unfolds, companies are looking to increase their sales in every way possible. These same companies are starting to realize that sales force augmentation (also know as sales force outsourcing) is a great way to increase it’s reach without having to add additional head count, management, infrastructure, benefit costs, etc.

Sales force augmentation allows companies with an existing sales force to target clients that traditional have proven not to be cost effective to chase with their internal sales force. It also could provide an “inside sales” quarterback for companies with an internal outside sales force. The outsourced sales partner can cold call, qualify, learn the landscape and schedule an appointment for a company’s outside sales force.

For those without a sales force, sales force augmentation can act as a company’s sales department without having the owners/partners be involved in the day-to-day sales recruiting, training and management. Many smaller companies have a hard time building and maintaining an effective sales culture/environment and recruiting/hiring and managing effective sales representatives.