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Face it, most sales letters will get thrown away without a second glance. But here at Acquirent, we know that if the right sales letter falls into the right customer’s hand, it might just produce a lead. Companies need to remember one thing about sale’s letters—they usually won’t end in a sale, but that’sREAD MORE »
Your mission statement is fundamental and defines what your company is, what it cares about, where it wants to go, and how it wants to improve the lives of those who trust in it. If you don’t think it’s all that important, you better think again.
Too often, people slap a business-y string ofREAD MORE »
I preach the importance of a positive attitude for our business all the time. In a business with constant challenges and inherent rejection, it’s difficult to overstate the crucial role a good attitude has.
But as I was preparing a speech to kick off our latest 12-week training course for new sales professionalsREAD MORE »
Can you imagine the plight of the door-to-door salesman: walking from house to house and relying on the courtesy of (mostly) disinterested customers? Now imagine trying to pitch a product to those same customers without getting a door slammed in your face. Let’s just say, it wouldn’t be easy. That’s why the folks here atREAD MORE »
What happens when you stretch a rubber band too far? It breaks, pops back, hits your skin, and leaves a painful red welt. If you’re a small business owner, this rule applies to you, but in more ways than you might imagine. Small business owners and young entrepreneurs often become prey to a social mediaREAD MORE »